In conjunction with the December release of Baz Luhrmann's new epic film, "Australia," starring Nicole Kidman and Hugh Jackman, the Australian Ministry for Tourism (yes, that's an official government agency) is releasing a new ad campaign. Here's the 'Billabong' version that features an American in New York who is dreamily invited by an indigenous Australian boy to come walkabout. I think the message is a bit obscure for the average tourist, but I'm also in the minority who liked the "Where the Bloody Hell Are You?" campaign.
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2 comments:
I liked the "Where the Bloody Hell Are You" campaign, so you're not alone.
How about a campaign that touts the falling Aussie dollar and how much the average US tourist can then spend because of it? That might work.
The more I watch these, the more I miss Lara Bingle in a bikini...
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